Hop 3 failed — inbox delivery
SMTP broke after plugin update. Zap & CRM never ran.
Lead Revenue AssuranceFor agencies
Know if leads reached inbox and CRM.Not just if the page loaded.
FormSubmitInboxZapCRM
Five hops — form, submit, inbox, automation, CRM — scored together as ChainScore.
Alert on failure · Proof in every retainer report.
5 hopsper form path
ChainScoremonthly client score
PDFfor retainer reports
app.mgforms.com/portfolio
LiveLead Receipt Chain
Agency portfolio 41 at 5/5 1 at 2/5
Northstar Dental5/52m
Atlas Legal2/54m
Peak Roofing5/58m
Atlas Legal · Quote formChainScore 2/5
Form
Submit
Inbox
Zap
CRM
Works with your client stacksWordPress · Webflow · Shopify · HubSpot · more
WordPressWebflowShopifyHubSpotMailchimpTypeformJotformReact
Why it matters
Contact forms are revenue lines, not page furniture.
When a handoff fails, you need to know which step — not only that the site is online.
mgForms checks submit, inbox, automation, and CRM — then scores the path for your client report.
5hopschecked on each lead path
0–5ChainScoremonthly score per form
0content storedlead message content by default
The problem
The site can be up while leads never arrive.
Submit, inbox, and CRM delivery need separate proof. Uptime tools do not provide it.
Silent failures
CAPTCHA, SMTP, webhooks, or JS can break delivery while the page still looks fine.
Late discovery
Clients often notice missing leads before your team gets a ticket.
Manual testing
Checking every form after updates does not scale across a client portfolio.
Lead path
Five checks from form to CRM.
We score each handoff, alert on failure, and include the result in a monthly client certificate.
Five-hop monitoring
FormSubmitInboxZapCRM
ChainScore2 / 5
01Passed
FormForm reachable02Passed
SubmitSubmit accepted03Failed
InboxEmail delivered04Blocked
ZapAutomation ran05Blocked
CRMCRM receivedWhat the client sees
- Page loads normally
- Form looks fine
- “Thank you” appears
Where leads die silently
- SMTP / inbox fails
- Zapier or Make stops
- CRM stays empty
Uptime stays green. Client finds out days later.
Tool coverage across hopsWhere monitoring typically stops
Monitored GapUptime monitor
FormTracker
Burrow
FormWatch
mgForms LRAFull chain
White-label Lead Path Certificate + Protected Revenue Report for every agency client.
Agency workflow
From setup to client proofAgency
Add client forms + BCC
mgForms
Monitor all 5 hops
Alert
Hop failure detected
Fix
Dev resolves issue
Certificate
Client-ready proof
Resell as Lead Path Assurance — $25–50 / client / month on retainers.
Before and after
From silent failures to documented proof.
Alerts when a handoff breaks. A monthly report your client can keep.
Before mgForms
Uptime is green. Leads never reach the CRM.
Broken forms surface days after a plugin update.
Retainer reports cover updates, not lead delivery.
After mgForms
You see which hop failed — form, inbox, Zap, or CRM.
Alerts within hours, with the failed step identified.
Monthly certificates show the enquiry path was protected.
Who it's for
Built for agencies on monthly retainers.
Care plans, campaign landing pages, and white-label support — one proof format for all.
Maintenance agencies
Add lead-path proof to WordPress care plans and monthly client reports.
SEO & PPC teams
Confirm campaign landing pages still deliver to inbox and CRM.
White-label support
Send branded certificates instead of generic uptime summaries.
Client report
A monthly PDF your clients can read.
ChainScore, incidents, and resolution notes — white-label ready for retainer reports.
Plain-language score for non-technical clients
Incidents explained without jargon
Proof the retainer covers lead delivery
Download sample PDF
Sample for Northstar Dental — the format agencies send on monthly retainers.
Lead Path Certificate
Northstar Dental288chain checks this month
Contact form5/5288 checks0 incidents
Quote request2/5288 checksHop 3 inbox
Booking form5/5288 checks0 incidents
Hop 3 inbox failure after plugin update — resolved and logged on certificate.
Product
Monitor. Alert. Certify.
Add a form URL and expected delivery path — we handle checks, alerts, and the monthly PDF.
Form to CRM
Five checks per lead path — not just page load or submit.
Inbox & automation
Verify email delivery and Zapier/Make handoffs, where most tools stop.
Hop-level alerts
See which step failed: inbox, automation, or CRM.
Client certificate
White-label PDF with ChainScore and incident notes for retainer reports.
01Add
02Monitor
03Alert
04Certify
Platforms
Your clients' stacks, unchanged.
WordPress, embeds, CRM forms, and custom code — point us at the form URL.
No rebuild. No migration.
WordPressWebflowShopifyHubSpotMailchimpTypeformJotformReactNext.jsLaravelDjangoCustom HTML
Setup
Four steps to live monitoring.
01
Add forms
Share the form URL and where leads should land.
02
We monitor
Scheduled checks on all five hops.
03
You get alerted
Email when a handoff fails, with context.
04
Send the report
Monthly certificate ready for your client.
Comparison
Most tools stop before the CRM.
Uptime checks pages. Form tools often stop at submit or inbox. We track through to CRM and produce the monthly certificate.
Uptime monitorsPage loadsNo submit, inbox, or CRM proof
FormTracker / BurrowForm & submitStops before inbox or CRM
FormWatchUp to inboxNo automation or CRM
mgForms LRAForm → CRMChainScore + client certificate
Lead Path Certificate
Northstar Dental · March 2026
ChainScore 5/5all hops healthy
Form → Submit → Inbox → Zap → CRM
288 chain checks this month
1 hop-3 incident resolved
Retainer upsell
Sell proof on the care plan.
Package Lead Path Assurance at $25–50/client/month — with ChainScore and certificates as the deliverable.
Protect revenue
Catch broken paths before clients lose enquiries or ad spend.
Upsell retainers
Add Lead Path Assurance at $25–50/client/month.
Client proof
Replace uptime PDFs with lead-path scores and certificates.
Pricing
Start free. Scale when it fits the retainer.
Run a 30-day pilot on up to three forms, then roll out across the portfolio.
Pilot
30 days, up to 3 forms. No card required.
$0
- 3 forms
- 5-hop checks
- Email alerts
- Sample certificate
Agency Starter
For agencies adding lead-path proof to client retainers.
$49/mo
- 25 forms
- ChainScore dashboard
- Monthly certificates
- White-label PDF
Planned tier — join the free pilot first.
Start with free pilotAgency Pro
For teams monitoring lead paths across a full portfolio.
$99/mo
- 100 forms
- Slack alerts
- Revenue-at-risk estimates
- Team access
Planned tier — join the free pilot first.
Start with free pilotFAQ
Common questions.
Stacks, privacy, competitors, and why agencies add this to a retainer.
What is the Lead Receipt Chain?
Five checks: form reachable, submit accepted, inbox delivery, automation ran, CRM received. Each is scored in ChainScore.
Is mgForms only for WordPress?
No. Any public contact form works — WordPress, Webflow, Shopify, HubSpot, Typeform, or custom HTML.
Do you store visitor messages?
No. We record delivery signals and timestamps — not the content of submissions.
How is this different from FormWatch or Burrow?
Most tools stop at submit or inbox. We monitor through automation to CRM and produce a client-ready certificate.
Why would an agency pay for this?
Resell Lead Path Assurance on retainers ($25–50/client/month). Clients get proof; you get fewer surprise failures.
Who runs the pilot
Founding pilot — direct access to the founder.
I'm Ihtisham Hussain, building mgForms during my MSc Applied Entrepreneurship at TH OWL.
I set up monitoring, review failures, and send your ChainScore report — no support queue, no handoff.
Included in the pilot
- Form reachable and submit accepted
- Inbox delivery verified
- Zapier / Make when your stack uses it
Scope note: CRM hop monitoring ships next — founding pilots get it first. 5 spots open while we build with agency feedback.
Free pilot
Free 30-day pilot — up to 3 forms.
Send your agency name, email, and one form URL. I'll run the checks and send a sample ChainScore report before you roll out to more clients.
5-hop checks Sample certificate PDF Email alerts on failure